Organic Growth Specialist

Sleek is hiring an Organic Growth Specialist (SEO & GEO) to turn organic and AI-search visibility into new customers. This is a full-time, remote role open to candidates in India.

You will analyze performance, find out why traffic does or doesn’t convert, solve complex technical SEO problems, and turn data into strategies that lift conversions and revenue. You will work across both traditional search engines (like Google) and AI answer engines (like ChatGPT).

It is a conversion-first role covering technical SEO, on-page SEO, off-page SEO and AI-search optimization. You will sit in Sleek’s global marketing team, report to the eCommerce Manager for Organic Growth, and work directly with engineers, product managers and content specialists to ship changes.

About Sleek

Sleek uses proprietary software and AI to make back-office work easy for micro SMEs, so entrepreneurs can focus on growing their business and serving customers.

• Founded: 2017
• Customers: Around 17,500
• Offices: Singapore, Hong Kong, Australia and the UK
• Team size: Around 600 staff
• Funding: Recently raised Series B financing
• Growth: More than 70% compound annual revenue growth over the last 5 years
• Recognition: Named by The Financial Times, The Straits Times, Forbes and LinkedIn as one of Asia’s fastest-growing companies

Sleek operates in three business areas:

1. Corporate Secretary: Automating company incorporation, secretarial work, filings, Nominee Director services, mailroom and immigration processes. Sleek is a market leader in Singapore with about 5% of all new business incorporations.
2. Accounting & Bookkeeping: Accounting, bookkeeping, tax and payroll powered by its own SleekBooks ledger and AI tools.
3. FinTech Payments: Digital banking services for new businesses.

What Is the Organic Growth Specialist Role?

The role is built around one goal: position Sleek as the top-ranking, most-cited and highest-converting provider of its core services in Singapore, Hong Kong, Australia and the UK. That applies to both traditional search and AI answer engines.

Your main KPI is leads generated from organic and AI traffic. You will own the whole path from search visibility to qualified pipeline, and build AI-driven systems that help the team diagnose problems and act faster.

Key Responsibilities

1. SEO (Technical, On-Page and Off-Page)

• Manage SEO across a large inventory of pages.
• Solve technical SEO challenges such as Core Web Vitals, site architecture, crawl budget and indexation.
• Implement structured data / JSON-LD schema.
• Build and scale programmatic SEO using data-driven, templated pages.

2. Conversion Rate Optimization

• Analyze why organic and AI traffic does or doesn’t convert.
• Improve site-visitor-to-lead conversion across markets.
• Use behavioural analytics tools such as Microsoft Clarity and Hotjar, and CRM data from HubSpot, to find and fix conversion problems.

3. AI Search / GEO

• Increase Sleek’s citations and visibility across AI answer engines.
• Track brand citations and analyze AI referral traffic.
• Structure pages so they can be easily understood and extracted by LLMs.

4. AI-Driven Systems and Automation

• Design and build AI-driven workflows, automations or agents for SEO, CRO, analytics and other marketing processes.

5. Cross-Team Collaboration

• Work directly with Product and Engineering teams to get SEO and CRO changes shipped.
• Prioritize work across four markets, many services and competing priorities.

Key Outcomes for the First Six Months

The goal is to push both traffic and conversion so that new-customer growth lands about 15% above plan.

• Grow high-intent traffic: Increase qualified organic and AI traffic to commercial and service pages by around 15%, by winning transactional search queries that bring buyers.
• Lift conversion: Raise site-user-to-lead conversion across markets by about 1.5x. This is the headline KPI.
• Grow AI-referred customers: Increase new customers from AI/LLM sources by around 50% and improve citation presence across AI answer engines.

Eligibility Criteria

Candidates should have:

• 4+ years of hands-on SEO experience across technical, on-page and off-page SEO, managing a large page inventory in a B2B or eCommerce company.
• Proven CRO results with numbers to show, specifically improving site-user-to-lead or funnel conversion, not just rankings or traffic.
• Hands-on experience building and scaling programmatic SEO.
• Deep technical SEO knowledge: Core Web Vitals, JSON-LD schema, site architecture, crawl budget and indexation.
• Applied AI-search / GEO experience with measurable results, including brand-citation tracking, AI-referral analysis and structuring pages for LLM extraction.
• Experience designing and building AI-driven workflows, automations or agents for SEO, CRO, analytics or marketing.
• Strong experience with Microsoft Clarity, Hotjar and HubSpot (GA4 and Google Search Console are assumed).
• Ability to work directly with Product and Engineering teams to get changes shipped.

Nice-to-Have Skills

• Experience in considered-purchase or professional-services categories such as fintech, legal, accounting, compliance or B2B services.

Must-Have Attributes

• Conversion-driven: Focuses on leads and new customers, and treats rankings and traffic as a means, not the end goal.
• Ownership: Takes responsibility for conversion performance and revenue impact across markets.
• Systems thinker: Understands how traffic, conversion, AI visibility and content connect.
• Structured thinking: Can prioritize across four markets, many services and competing priorities.
• Data-driven: Separates real signals from noise and doesn’t react to single-month blips.
• Positive communicator: Can challenge assumptions and handle tough conversations constructively.

Behavioural Fit at Sleek

Sleek looks for candidates with a proven record of these qualities in their recent roles:

• Ownership: Sees things through to completion and helps get them back on track when problems arise.
• Humility: Open to feedback and willing to learn from others.
• Structured thinking: Shows sound judgement and practical solutions in a complex, multi-country business.
• Attention to detail: Keeps track of multiple workstreams and notices missing or inconsistent information.
• Excellent listener and clear communicator: Works well with a multinational team where English is often a second language.

Work From Home / Remote Work

This is a remote role open to candidates based in India. You work from home, with the flexibility to start earlier or later if you need to, as long as the work gets done and you communicate proactively. Sleek also lets employees work fully remotely from anywhere in the world for 1 month each year.

Benefits & Career Growth

• Culture: Humble, kind, diverse and inclusive.
• Flexibility: Remote work with flexible start times.
• Financial benefits: Competitive salaries, generous paid time off and holidays. Certain staff are also eligible for the employee share ownership plan.
• Personal growth: High responsibility and autonomy in a fast-paced team, with internal and external training programs. Sleek is also building a regional centre of AI excellence.
• B Corp certified: Sleek is a certified B Corp, alongside companies like Patagonia, Ben & Jerry’s and P&G.

Who Can Apply?

This role suits SEO and digital marketing professionals who:

• Have 4+ years of SEO experience with proven conversion results.
• Understand both traditional SEO and AI-search (GEO).
• Are comfortable with analytics, CRM and behavioural tools.
• Can build AI-driven workflows to speed up marketing work.
• Can work independently and collaborate with engineers and product teams across time zones.

Hiring Process

Sleek expects the process to take no more than 3 weeks. The stages are:

1. TA Screen / One-Way Video Interview: Shortlisted candidates complete a one-way video interview and a screen with the hiring team.
2. AI Assessment: Candidates who pass get 3 days to complete an AI assessment, which the hiring team then reviews.
3. Technical Round: A live test of about 60-90 minutes with the Hiring Manager, covering SEO, CRO, technical SEO, GEO, data-driven problem solving and prioritization.
4. Soft Skills Round: A roughly 60-minute interview with the Head of E-commerce, based on real-work scenarios and Sleek’s core values.
5. Reference Verification: One professional reference check with your recent direct manager or supervisor before the final offer.

Background Screening

Sleek is a regulated company, so it may run background checks through external vendors. These can cover education, criminal history, political exposure, and bankruptcy or adverse credit history. Sleek will ask for your consent first. Depending on the role, an adverse result may affect whether you pass probation.

How to Apply

Click the “Apply Now” button below to go to Sleek’s official application page. Review the requirements carefully before submitting, and keep examples of your SEO, CRO and AI-search results ready, since the interview process is skills-based.

Frequently Asked Questions

1. What is the job title?
Organic Growth Specialist (SEO & GEO) at Sleek.

2. Is this a remote job?
Yes. The role is remote and open to candidates in India.

3. Is this a full-time position?
Yes, it is a full-time position.

4. How much experience is required?
At least 4 years of hands-on SEO experience, including technical, on-page and off-page SEO.

5. What is the salary for this job?
The company has not listed the salary. Based on market data for similar roles in India, the estimated range is 12-18 LPA.

6. What is GEO?
GEO (Generative Engine Optimization) means optimizing your content so that AI answer engines like ChatGPT cite and recommend your brand.

7. Do I need CRO experience?
Yes. Sleek wants proven results in improving visitor-to-lead conversion, not only rankings or traffic.

8. Which tools should I know?
GA4, Google Search Console, Microsoft Clarity, Hotjar and HubSpot. Experience building AI-driven workflows or automations is also required.

9. Is experience in finance or accounting required?
It is not mandatory, but experience in fintech, legal, accounting, compliance or B2B services is preferred.

10. What is the interview process like?
A one-way video interview and TA screen, an AI assessment, a technical round, a soft skills round, and a reference check.

11. How can I apply?
Click the “Apply Now” button below to open Sleek’s official application page.