Marketing Intern

Zostel is looking for a Marketing Intern – Content & Growth to work closely with its Community team and contribute to the growth of its destination-focused Instagram handles.

As India’s OG backpacking network, Zostel receives content directly from hostels across different destinations. The selected intern will work with real travel content, transform raw footage and ideas into Instagram-ready posts and reels, and understand how community-led content performs on social media.

This internship provides practical exposure to content selection, social media engagement, Instagram formats, content calendars, short-form video scripting, and destination-focused growth.

The role is particularly suited to candidates who understand Instagram beyond simply using the platform and are interested in travel, content creation, and identifying what makes social media content perform effectively.

About Zostel

Zostel is a backpacker-focused hospitality and travel brand built around community, experiences, and social travel.

The company’s community-led model generates content from hostels and destinations, giving its marketing teams access to real experiences, people, and travel moments. The Marketing Intern will work with this content pipeline to create social media content designed to engage travelers and grow Zostel’s destination handles on Instagram.

What is the Marketing Intern – Content & Growth Role?

The Marketing Intern – Content & Growth role focuses on turning raw travel content into engaging social media content and helping grow Zostel’s destination Instagram accounts.

The role provides an opportunity to:

• Work with authentic travel content from hostels
• Convert raw content into Instagram posts and reels
• Develop content ideas and calendars
• Write scripts for reels and short-form videos
• Coordinate with Vibe Curators managing the live content pipeline
• Execute daily content-related tasks
• Understand Instagram content performance and audience engagement
• Contribute directly to the growth of Zostel’s destination handles

Key Responsibilities

1. Instagram Content Creation

The primary responsibility is to transform raw travel content into engaging Instagram content.

Responsibilities include:

• Converting raw hostel and destination content into Instagram-ready posts and reels
• Identifying content with strong audience potential
• Selecting appropriate formats for different types of content
• Creating engaging short-form content
• Working with real travel moments, people, and experiences

2. Content Ideation & Planning

The intern will contribute to Zostel’s ongoing social media content strategy.

This involves:

• Generating fresh Instagram content ideas
• Developing and maintaining content calendars
• Identifying relevant reels, hooks, and content formats
• Planning content around destinations and travel experiences
• Understanding what types of content can generate audience engagement

3. Reel Scripts & Short-Form Content

The role requires an understanding of short-form video and Instagram-native storytelling.

Key activities include:

• Writing scripts for reels
• Developing hooks for short-form content
• Structuring content for Instagram audiences
• Adapting raw travel footage into engaging short-form formats
• Experimenting with different content approaches

4. Community & Content Pipeline Coordination

The intern will work closely with Zostel’s Community team and Vibe Curators.

Responsibilities include:

• Coordinating with Vibe Curators regarding the live content pipeline
• Understanding the content coming from Zostel hostels
• Identifying usable content from the incoming content pipeline
• Communicating content requirements with relevant team members
• Supporting the execution of daily content activities

5. Instagram Growth

The primary goal of the role is to contribute to the growth of Zostel’s destination handles on Instagram.

The intern will work toward:

• Creating content that encourages audience engagement
• Understanding what content performs well
• Identifying formats and hooks that resonate with travelers
• Improving content based on audience response
• Supporting the overall growth of destination-focused Instagram accounts

Skills Required

Instagram Marketing, Content Creation, Social Media Content, Reels, Short-Form Video, Script Writing, Content Ideation, Content Calendar Management, Community Coordination, Travel Content, Instagram Growth, Social Media Trends, Creative Thinking, Content Curation, Audience Engagement

Eligibility Criteria

Candidates interested in the Marketing Intern – Content & Growth role should ideally have:

• A strong understanding of Instagram and how the platform works
• Ability to think in terms of reels, hooks, and content formats
• Good creative judgment and visual taste
• Interest in travel and travel-related content
• Ability to identify content that can attract audience engagement
• Ability to work quickly and execute content tasks efficiently
• Comfort working with imperfect or raw content
• Strong interest in social media marketing and content growth
• Ability to collaborate with community and content teams

Work From Home / Workspace Requirements

This is a Work From Home internship.

Candidates should have a suitable setup that allows them to:

• Work independently on daily content tasks
• Attend daily team huddles
• Coordinate with the Community team remotely
• Complete content assignments within the expected timelines

Internship Duration & Working Hours

• Duration: 30–60 Days
• Work Mode: Work From Home
• Daily Commitment: 4–5 Hours Per Day
• Daily Huddles: Mandatory

Working Days

The internship requires regular daily participation and attendance at daily huddles. Specific weekly working days are not mentioned in the provided job description.

Salary / Stipend

The provided job description does not specify a salary or internship stipend.

Candidates should check the official application page for the latest compensation information, if applicable.

Benefits

The internship provides practical exposure to:

• Instagram content creation
• Social media marketing
• Travel and hospitality content
• Short-form video and reels
• Content strategy and planning
• Community-led marketing
• Instagram growth
• Real-world content performance
• Collaboration with a professional Community team
• Understanding how content moves from raw footage to published social media content

Full-Time Opportunity

The provided job description does not specify whether this internship can lead to a full-time employment opportunity.

Candidates should confirm the possibility of a future full-time role directly with Zostel during the application process.

Who Can Apply?

This internship is suitable for candidates interested in:

• Instagram Marketing & Growth
• Content Creation
• Travel & Hospitality Marketing
• Reels & Short-Form Video
• Social Media Strategy
• Community-Led Brands
• Content Curation
• Creative Marketing
• Travel Content Creation

It may particularly suit candidates who understand Instagram beyond simply using it and can recognize effective hooks, formats, and content ideas.

How to Apply

Interested candidates can apply directly by clicking the “Apply Now” button below.

Applicants should ensure their resume or portfolio highlights:

• Instagram or social media experience
• Reels or short-form video work
• Content creation experience
• Script writing or creative writing
• Social media content ideas or campaigns
• Previous travel, hospitality, or community content experience, if available
• Any Instagram page, portfolio, or sample content they have created

Frequently Asked Questions

1. Is this a Work From Home internship?

Yes. The Marketing Intern – Content & Growth position is a Work From Home internship.

2. What is the duration of the internship?

The internship duration is 30–60 days.

3. How many hours per day will I work?

Interns are expected to work approximately 4–5 hours per day.

4. Are daily meetings required?

Yes. Interns must attend daily huddles as part of the internship.

5. What will the intern mainly work on?

The intern will work on Instagram content creation, including posts, reels, content ideas, calendars, scripts, and short-form content.

6. Will I work with real travel content?

Yes. The role involves working with content coming directly from Zostel hostels and destinations.

7. What is the main goal of this internship?

The primary goal is to help grow Zostel’s destination handles on Instagram through engaging and effective content.

8. Do I need professional graphic design experience?

The provided job description does not list professional graphic design experience as a requirement. The emphasis is on understanding Instagram, creative judgment, reels, hooks, formats, and content execution.

9. Is prior work experience required?

The job description does not specify a minimum experience requirement.

10. What kind of candidate is Zostel looking for?

Zostel is looking for someone who understands Instagram, can think creatively in terms of reels and hooks, has good content judgment, and can execute quickly even when working with imperfect raw content.

11. Is a salary or stipend mentioned?

No. The provided job description does not mention a salary or internship stipend.

12. How do I submit my application?

You can submit your application directly by clicking the “Apply Now” button below, which will take you to the company’s application page.