Web Designer

B12 is hiring a Web Designer to help create and improve websites for its customers. Web designers at B12 use the company’s Design Suite to build initial websites after drafts have already been generated by AI.

The role involves working closely with the customer success team and other design experts, with a strong focus on website design and customer delivery. Designers will interpret customer briefs, work with customer content and preferences, customize automatically generated websites, and complete enhancement requests for existing websites.

The position may be particularly suitable for designers who enjoy freelance-style work, website design, and working in an open and creative environment.

About B12

B12 is focused on helping people accomplish more meaningful work. The company uses AI-assisted workflows to help expert designers build and manage professional websites for customers.

B12’s Human-assisted A.I. model is powered by Orchestra, which is used to support teams of expert designers in building and managing websites. The company uses AI to streamline complex workflows and automate repetitive tasks, allowing creative experts to focus their skills where they can have greater impact.

B12 has also open sourced Orchestra and is developing it as a workflow management tool intended to empower creative and analytical experts in their work.

According to the job listing, B12 recently closed a $12.4 million Series A round led by General Catalyst Partners, Breyer Capital, Founder Collective, SV Angel, and other investors.

What is the Web Designer Role?

The Web Designer position is centered on customer website delivery. Designers receive customer briefs, content, preferences, and an AI-generated website draft, then use B12’s Design Suite to create the initial website.

The Design Suite is described as a largely WYSIWYG website editor with support for custom HTML5/CSS overrides.

Designers will also work on existing customer websites by completing enhancement requests that can range from smaller changes to more complex customizations and design improvements.

The role can involve working on multiple customer projects. Designers may spend a few hours on one customer deliverable and then move to another while waiting for feedback from the customer or design lead.

Key Responsibilities

1. Customer Website Design

Web Designers will:

• Read and interpret customer briefs.
• Review customer content and preferences.
• Work with websites automatically generated for customers.
• Use the B12 Design Suite to create initial websites.
• Aim to complete an initial website in approximately four hours.
• Ensure websites work effectively across different devices.

B12’s customers include small and medium-sized businesses, with examples ranging from cafés to real estate investment firms.

2. Website Enhancements & Customization

The role also involves improving existing customer websites.

Responsibilities include:

• Completing enhancement requests.
• Making smaller website changes.
• Handling more complex customizations.
• Implementing design improvements.
• Translating customer requests into polished website designs.

3. Customer & Design Team Collaboration

Designers will work closely with customer success managers, art directors, design leads, and other design experts.

The role requires being comfortable receiving feedback and making revisions based on customer or internal feedback.

At the same time, designers are encouraged to communicate their professional perspective and push back on design decisions they disagree with when appropriate.

4. Design Suite & Workflow Development

In addition to customer delivery work, designers will have opportunities to help co-design B12’s Design Suite and Orchestra workflow management tool.

This provides designers with an opportunity to contribute not only to customer websites but also to the tools and workflows used to support creative work at B12.

5. Potential Growth Opportunities

B12 states that, as its platform grows, there may be adjacent opportunities for designers to work as reviewers and mentors.

These opportunities may be suitable for candidates who want to develop their role within the company’s designer community.

Eligibility Criteria

Candidates should ideally have:

• 3–5 years of web design experience.
• 1–2 years of HTML/CSS experience.
• Excellent written English skills.
• Experience with desktop and mobile web design.
• The ability to turn unstructured customer content and requests into polished web designs.
• The ability to create designs that work across different devices.
• Availability of at least 10 hours per week and no more than 20 hours per week.
• Willingness to learn and use B12’s Design Suite.
• An interest in contributing to B12’s mission of helping people do meaningful work.

B12 also states that it is flexible regarding the number of years of previous experience and highly values talent and interest. Candidates who do not meet every listed qualification are encouraged to apply.

Work From Home / Working Model

The position is listed as Anywhere, and B12 specifically welcomes remote web designers. Local NYC web designers can also apply.

The working commitment is part-time, with a minimum availability of 10 hours per week and a maximum of 20 hours per week.

The work involves handling customer deliverables for a few hours at a time and potentially moving between multiple customer projects depending on project feedback and delivery schedules.

Benefits & Opportunities

B12 highlights several benefits for Web Designers:

• Payment for design expertise and skills.
• The opportunity to grow within B12’s designer community.
• Access to a network of other designers.
• Feedback through the company’s designer community.
• Opportunities to help shape the future of work.
• The ability to contribute to tools designed to improve creative and analytical workflows.

Who Can Apply?

This opportunity may be suitable for web designers who enjoy:

• Designing websites for real customers.
• Working with both desktop and mobile web experiences.
• Using HTML and CSS to customize websites.
• Turning customer requirements into polished designs.
• Working independently across multiple projects.
• Receiving and responding to design feedback.
• Working with AI-assisted website creation tools.
• Participating in an open and creative design environment.

B12 also encourages candidates to apply even if they do not meet every qualification, as the company states that it highly values talent and interest.

Application Requirements

The B12 application asks candidates to provide several details, including:

• Resume/CV
• Cover letter
• LinkedIn profile
• Online portfolio
• Tools and/or languages used for website design
• Comfort level with HTML and CSS
• Weekly availability
• Estimated hourly rate

The application form also accepts resumes in PDF, DOC, DOCX, TXT, and RTF formats.

How to Apply

Interested candidates can apply directly by clicking the “Apply Now” button below. The button will take you to B12’s official application page, where you can submit your application for the Web Designer position.

Candidates should have their resume/CV and online portfolio ready before applying.

Frequently Asked Questions

1. What is the job title?

The position is for a Web Designer at B12.

2. Is this a remote opportunity?

Yes. The position is listed as Anywhere, and remote web designers are welcome to apply.

3. How much experience is preferred?

B12 lists 3–5 years of web design experience and 1–2 years of HTML/CSS experience as preferred qualifications.

4. How many hours per week are required?

Candidates should be available for a minimum of 10 hours per week and a maximum of 20 hours per week.

5. What type of websites will I work on?

Designers will work on websites for B12 customers, including small and medium-sized businesses such as cafés and real estate investment firms.

6. Will I need HTML and CSS knowledge?

Yes. The role lists 1–2 years of HTML/CSS experience and the application asks candidates about their comfort with HTML and CSS.

7. Will I work with AI-generated websites?

Yes. B12’s workflow involves using its Design Suite to build initial websites after drafts have already been generated by AI.

8. Do I need an online portfolio?

Yes. The application form specifically asks candidates to provide a link to their online portfolio.

9. Is the experience requirement completely strict?

B12 states that it is flexible regarding the number of years of previous experience and highly favors talent and interest. Candidates who do not meet every listed qualification are encouraged to apply.

10. How do I apply?

Click the “Apply Now” button below to visit B12’s application page and submit your application.