Media Specialist

Kontrah Labs is hiring a Media Specialist (Meta + Google Ads) for its remote marketing team in India. This is a full-time, permanent position for professionals with 2–3 years of hands-on paid media experience, including at least 2 years of agency-side experience managing multiple client accounts.

The role focuses on independently managing and optimizing Meta Ads and Google Ads accounts. The selected candidate will work directly inside advertising platforms, make performance-based decisions, manage budgets, analyze campaign data, collaborate with creative teams, and communicate with clients.

This is a hands-on position where the Media Specialist will be expected to take ownership of campaign performance and contribute directly to client growth.

About Kontrah Labs

Kontrah Labs is a performance marketing agency working with premium D2C and ecommerce brands in India. The company focuses on performance advertising, creative strategy, data-driven marketing, and growth.

The company operates with a small, high-ownership team where individual contributions can directly influence client outcomes. Its work includes performance marketing, advertising strategy, creative development, AI-powered workflows, and website-related growth activities.

What is the Media Specialist Role?

The Media Specialist will be responsible for managing paid advertising campaigns across Meta and Google Ads. The position combines campaign execution, performance optimization, creative strategy, client communication, reporting, and AI-assisted workflows.

The selected candidate will work on ecommerce, lead-generation, and conversion-focused campaigns while monitoring important performance metrics such as CTR, CPM, CPC, CPA, ROAS, MER, frequency, and conversion rate.

The role also involves identifying opportunities to scale successful campaigns, diagnosing performance problems, managing budgets across multiple accounts, and continuously improving results through data-backed experimentation.

Key Responsibilities

1. Campaign Strategy and Execution

The Media Specialist will:

• Build, launch, and manage Meta Ads and Google Ads campaigns from start to finish.
• Manage ecommerce, lead-generation, and conversion-focused campaigns.
• Create scalable account structures across Meta and Google.
• Set up audiences, placements, bidding strategies, budgets, and creative testing frameworks.
• Plan and execute testing roadmaps for managed accounts.
• Take ownership of campaign execution and day-to-day account management.

2. Optimization and Performance Management

Daily performance monitoring is an important part of this position.

Responsibilities include:

• Monitoring account performance daily.
• Analyzing CTR, CPM, CPC, CPA, ROAS, MER, frequency, conversion rate, and other important metrics.
• Identifying winning opportunities and scaling them profitably.
• Diagnosing performance drops and recommending corrective actions.
• Managing budgets efficiently across multiple client accounts.
• Improving campaign performance through data-backed experimentation.
• Identifying areas where campaign performance can be improved through testing and optimization.

3. Creative Strategy Collaboration

The Media Specialist will work closely with designers and content teams to develop high-performing advertising creatives.

The role includes:

• Translating performance insights into actionable creative briefs.
• Analyzing competitor advertisements, market trends, and consumer behavior.
• Identifying creative fatigue.
• Recommending new testing angles.
• Understanding why successful ad creatives perform well.
• Using campaign data to inform future creative testing.
• Collaborating with creative teams to improve advertising performance.

4. Client Communication

This is a client-facing role. The selected candidate will participate in weekly client review calls and communicate campaign performance and recommendations clearly.

Responsibilities include:

• Presenting campaign performance confidently.
• Explaining strategies, results, and recommendations without unnecessary jargon.
• Responding professionally to client communications.
• Managing expectations.
• Proactively identifying risks and opportunities.
• Building client trust through transparency and data-driven decision-making.
• Communicating campaign insights and recommendations effectively.

5. AI-First Workflow

Kontrah Labs follows an AI-first approach to its work. The Media Specialist is expected to use AI tools as part of daily workflows.

Candidates should be comfortable using tools such as ChatGPT, Claude, Gemini, Midjourney, Perplexity, or similar platforms.

AI may be used for:

• Research
• Reporting
• Copywriting
• Analysis
• Ideation
• Creative production
• Workflow improvement

Candidates are also expected to build useful prompt workflows, use AI creative tools to accelerate testing and production, and stay updated on emerging AI tools.

Eligibility Criteria

Candidates should meet the following requirements:

• 2–3 years of hands-on paid media experience.
• At least 2 years of agency-side experience managing multiple client accounts.
• Proven ability to independently manage Meta Ads and Google Ads accounts.
• Experience handling monthly advertising spends across multiple accounts.
• Strong expertise in Meta Ads Manager.
• Strong expertise in Google Ads, including Search, Shopping, and Performance Max.
• Understanding of audience strategy, attribution, bidding, scaling, and conversion optimization.
• Familiarity with GA4, Meta Pixel, Conversion API, and tracking fundamentals.
• Strong communication and presentation skills.
• Excellent problem-solving and analytical thinking.
• Ability to interpret data and translate insights into action.
• Good Google Sheets or Excel skills.
• Active daily use of AI tools and the ability to demonstrate real AI workflows.

Nice-to-Have Skills

The following experience can be an advantage:

• Experience with D2C or ecommerce brands.
• Experience working with Shopify brands.
• Familiarity with landing page optimization and CRO principles.
• Exposure to creative strategy and copywriting.
• Experience managing premium or high-AOV brands.

Kontrah Labs places greater emphasis on practical experience and demonstrated ability rather than simply relying on degrees, certifications, or company names on a resume.

Work From Home / Remote Opportunity

The position is Remote – India. This makes the opportunity suitable for paid media professionals who want to work remotely while managing real client advertising accounts.

The selected candidate will work with client accounts and collaborate with internal and external stakeholders as part of the company’s remote-first working environment.

Salary

The salary offered for the Media Specialist position is:

₹3.6 – ₹4.8 LPA

The salary range is based on the job listing for this position.

Benefits and Growth Opportunities

The role provides opportunities for professionals to gain experience in multiple areas of performance marketing.

Key opportunities include:

• Direct ownership of real client accounts.
• Exposure to premium D2C and ecommerce brands.
• Direct mentorship from experienced performance marketers.
• Hands-on experience across strategy, creative, reporting, and client management.
• Remote-first work environment.
• Growth opportunities as the agency scales.
• Opportunity to work in a small, high-ownership team.
• Exposure to AI-first marketing workflows and tools.

Full-Time Opportunity

This is a full-time, permanent position. The role provides an opportunity for experienced paid media professionals to work directly on client accounts while developing their expertise in campaign strategy, advertising optimization, creative testing, reporting, analytics, and client management.

Because the position involves both technical advertising execution and client communication, candidates should be comfortable taking ownership of their work and making decisions based on campaign data.

Who Can Apply?

This opportunity is suitable for paid media professionals who already have practical experience managing Meta and Google Ads campaigns, particularly candidates with agency-side experience managing multiple client accounts.

Candidates should be comfortable working independently, analyzing campaign data, identifying problems, communicating recommendations, managing advertising budgets, and continuously testing ways to improve campaign performance.

Professionals with experience in D2C, ecommerce, Shopify, landing page optimization, CRO, creative strategy, or copywriting may also find the role relevant.

How to Apply

Interested candidates can apply for the Media Specialist (Meta + Google Ads) position through the Kontrah Labs career page.

To apply, click the “Apply Now” button. You will be taken to the company’s application page, where you can submit your application and relevant details for consideration.

Frequently Asked Questions

1. What is the position at Kontrah Labs?

The position is Media Specialist (Meta + Google Ads).

2. Is this a full-time job?

Yes. It is a full-time, permanent position.

3. Is the Media Specialist job remote?

Yes. The role is listed as Remote – India.

4. How much experience is required?

Candidates should have 2–3 years of hands-on paid media experience, including a minimum of 2 years of agency-side experience managing multiple client accounts.

5. What is the salary for this role?

The listed salary is ₹3.6 – ₹4.8 LPA.

6. Which advertising platforms are required?

Strong expertise in Meta Ads Manager and Google Ads, including Search, Shopping, and Performance Max, is required.

7. Is client communication part of the role?

Yes. The position is client-facing and includes weekly client review calls, performance presentations, recommendations, and client communication.

8. Are AI skills required?

Yes. Kontrah Labs expects the selected candidate to use AI tools regularly for research, reporting, copywriting, analysis, ideation, creative production, and workflow improvement.

9. Is a marketing degree mandatory?

The role emphasizes practical paid media experience and demonstrated skills rather than relying solely on marketing degrees or certifications.

10. How can I apply for the Media Specialist position?

Candidates should click the “Apply Now” button on the Kontrah Labs career page and complete the company’s application process.