Performance Marketing Specialist

QuillBot is hiring a Senior Performance Marketing Specialist, Paid Media to execute and optimize paid acquisition campaigns across its global markets.

The role is focused on hands-on campaign execution, optimization, testing, analysis, and performance recommendations. The selected candidate will work closely with Creative, Product, Data, and Engineering teams to improve advertising campaigns, landing pages, tracking, and measurement.

As a senior individual contributor, the position comes with direct ownership of campaign performance. The role will involve working across multiple paid channels and objectives, including mobile app campaigns, remarketing, and acquisition campaigns for both established and new products.

About QuillBot

QuillBot was founded in 2017 with a mission to help students and professionals strengthen their writing. According to the company, more than 56 million people around the world use its products.

QuillBot develops AI-powered tools designed to help people write, design, code, collaborate, and communicate more effectively. The company focuses on making the process from inspiration to execution more accessible and efficient.

QuillBot operates as part of a virtual-first organization with employees across the United States, Canada, India, Germany, and the Netherlands. This role is specifically eligible for hiring in India.

What is the Senior Performance Marketing Specialist Role?

The Senior Performance Marketing Specialist will be responsible for managing paid media performance across QuillBot’s global markets.

The role requires hands-on experience with major advertising platforms and the ability to connect campaign metrics with broader business outcomes such as conversions, revenue, customer acquisition cost (CAC), and lifetime value (LTV).

The position also involves structured experimentation across creative, audiences, landing pages, bidding strategies, and campaign formats. The successful candidate will use performance data to identify opportunities, make optimization decisions, and improve acquisition efficiency across the marketing funnel.

Key Responsibilities

1. Paid Campaign Execution & Optimization

The Senior Performance Marketing Specialist will:

• Execute, monitor, and optimize campaigns across multiple paid channels and objectives.
• Work on Mobile App, Remarketing, and Acquisition campaigns.
• Support campaigns for both established and new products.
• Set up campaigns on relevant advertising channels.
• Handle quality assurance, bidding, targeting, pacing, creative rotation, and tracking.
• Support new channels and campaign objectives as the marketing mix evolves.

2. Performance Analysis

The role requires detailed analysis of campaign performance across different areas.

Responsibilities include:

• Analyze performance across products, markets, audiences, and channels.
• Connect media metrics with conversion, revenue, CAC, and LTV.
• Identify opportunities to improve acquisition efficiency.
• Diagnose changes in campaign performance.
• Prioritize opportunities based on data.
• Translate performance findings into practical campaign actions.

3. Budget Management

The candidate will manage paid media spending within approved budgets.

This includes:

• Monitoring campaign pacing.
• Managing spend across campaigns.
• Making data-based budget recommendations.
• Recommending budget reallocations based on campaign performance and growth opportunities.

4. Testing & Experimentation

The position involves designing and running structured marketing tests.

Testing areas include:

• Creative
• Audiences
• Landing pages
• Bidding strategies
• Campaign formats

The goal is to use structured testing and analysis to improve campaign performance and acquisition outcomes.

5. Creative & Product Collaboration

The candidate will work with Creative and Product teams to translate performance findings into improvements.

This includes:

• Turning campaign insights into stronger advertisements.
• Identifying opportunities for landing-page improvements.
• Working cross-functionally to improve campaign effectiveness.

6. Data, Tracking & Measurement

The role involves close collaboration with Data and Engineering teams.

Responsibilities include:

• Validating campaign tracking.
• Using attribution insights to inform campaign decisions.
• Applying incrementality insights to optimization.
• Supporting accurate campaign measurement.
• Using findings from incrementality tests or marketing mix models when making campaign decisions.

7. Remarketing

The Senior Performance Marketing Specialist will own and optimize remarketing campaigns across paid channels.

This includes targeting:

• Lapsed users
• Engaged users

The role will use audience segmentation, creative sequencing, and frequency management to support re-engagement, retention, and repeat conversion.

Eligibility Criteria

Candidates should have:

• 5+ years of hands-on performance marketing experience, preferably within a B2C subscription or consumer technology business.
• Demonstrated success optimizing multi-channel campaigns.
• Experience managing campaign pacing and making data-based budget recommendations.
• Deep hands-on experience with Apple Search Ads, Google, Meta, and TikTok.
• Strong analytical judgment for diagnosing performance changes and prioritizing opportunities.
• Understanding of attribution and incrementality concepts.
• Ability to communicate performance findings through dashboards, written updates, and structured presentations.
• Experience working with remote, cross-functional teams.
• Ability to manage multiple campaigns and priorities with a high degree of ownership.
• Experience executing campaigns across international markets, including the United States, United Kingdom, or European Union.
• Experience with GA4 and campaign reporting or visualization tools such as Looker.
• Experience applying findings from incrementality tests or marketing mix models to campaign decisions.

Bonus Skills

Experience or interest in AI-powered products, writing tools, or education technology is considered a bonus.

Work From Home & Working Model

This is an India – Remote opportunity. QuillBot describes itself as a virtual-first company with employees working across multiple countries.

The company also offers flexible working hours as part of its hybrid and remote model.

Salary & Compensation

The job listing does not provide a fixed salary figure.

QuillBot states that its compensation approach is market-based and varies by location. Base pay is determined by factors including:

• Relevant professional experience
• Skills and expertise
• Scope and responsibilities of the role
• Internal equity considerations

Total compensation may also include bonus, equity, and benefits, depending on the role, level, and location.

Benefits

The listed benefits and perks include:

• Competitive salary and annual bonus
• Medical coverage
• Life and accidental insurance
• Vacation and leaves of absence
• Menstrual, flexible, and special leave options
• Education and developmental reimbursements
• Professional workshops
• Maternity and parental leave
• Hybrid and remote working with flexible hours
• On-site and remote company events
• Tech and work-from-home stipends
• New hire allowances
• Employee referral program
• Premium access to QuillBot

Benefits and benefit amounts may differ by region, with the applicable benefits provided during the interview process.

Who Can Apply?

This opportunity is suitable for experienced performance marketing professionals with strong hands-on experience in paid media, campaign optimization, data analysis, and international marketing.

Candidates with experience in consumer technology or B2C subscription businesses may find the role particularly relevant.

Equal Employment Opportunity

QuillBot states that it is an equal opportunity employer and values diversity and inclusion. The company considers qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or ability status. Reasonable accommodations are available for individuals who need them during the application or interview process.

How to Apply

Interested candidates can apply directly by clicking the “Apply Now” button below. The button will take you to QuillBot’s official application page, where you can submit your application for the Senior Performance Marketing Specialist, Paid Media position.

Applicants should be prepared to provide their resume/CV, cover letter, LinkedIn profile, notice period, and information about their hands-on experience with paid advertising platforms and campaign budgets.

Frequently Asked Questions

1. What is the job title?

The position is Senior Performance Marketing Specialist, Paid Media.

2. Is this a remote job?

Yes. The position is listed as India – Remote.

3. How much experience is required?

The role requires 5+ years of hands-on performance marketing experience.

4. Which advertising platforms are required?

The listing specifically mentions hands-on experience with Apple Search Ads, Google, Meta, and TikTok.

5. Is international campaign experience required?

Yes. Candidates should have experience executing campaigns across international markets, including the United States, United Kingdom, or European Union.

6. What analytics tools should candidates know?

The role requires experience with GA4 and campaign reporting or visualization tools such as Looker.

7. Does the company provide a fixed salary?

No fixed salary amount is stated in the listing. Compensation is market-based and depends on location, experience, skills, responsibilities, and internal equity.

8. What benefits are offered?

Benefits include medical coverage, insurance, paid leave, parental leave, professional development opportunities, flexible remote working, stipends, employee referral benefits, and premium QuillBot access. Benefits may vary by region.

9. Is this a senior management position?

The listing describes it as a senior individual contributor role, with direct ownership of campaign execution, optimization, and performance recommendations.

10. How do I apply?

Click the “Apply Now” button below to visit the company’s application page and submit your application.