Performance Marketing Executive

Kontrah Labs is hiring a D2C Performance Marketing Executive to manage the day-to-day execution and optimization of Meta and Google Ads campaigns for premium D2C and ecommerce brands.

The role involves campaign management, performance analysis, creative testing, client communication, and collaboration with creative and strategy teams. The company follows an AI-first workflow, with AI tools used for research, copywriting, reporting, creative ideation, and other marketing tasks.

About Kontrah Labs

Kontrah Labs is a performance marketing agency working with D2C and ecommerce brands across India. The agency focuses on data-driven advertising, creative testing, and conversion-focused growth strategies.

Key Responsibilities

1. Campaign Management

• Build, launch, and manage Meta and Google Ads campaigns.
• Configure audiences, placements, ad sets, campaign structures, and creative rotations.
• Upload creatives, write ad copy variations, and conduct A/B tests.
• Manage campaign budgets, pacing, and bidding strategies.

2. Performance Analysis & Optimization

• Monitor metrics such as CTR, CPM, CPC, CPA, ROAS, and frequency.
• Identify underperforming and high-performing campaigns and ad sets.
• Investigate performance issues such as creative fatigue and audience saturation.
• Prepare weekly performance reports and identify areas for improvement.

3. Creative & CRO Collaboration

• Brief creative teams based on campaign performance.
• Support landing page testing and conversion rate optimization initiatives.
• Track creative trends relevant to D2C and lifestyle brands.

4. AI-First Marketing

• Use tools such as ChatGPT, Claude, and similar AI platforms for marketing tasks.
• Use AI tools for copywriting, audience research, competitor analysis, and creative ideation.
• Develop efficient AI workflows for reporting and repetitive marketing tasks.
• Stay updated with emerging AI tools and applications.

5. Client Communication

• Participate in weekly performance review calls.
• Explain campaign performance and recommend next steps.
• Prepare clear weekly reports for clients.
• Respond professionally to client communication during working hours.
• Identify and communicate campaign, tracking, or creative risks proactively.

Eligibility Criteria

Candidates should have:

• 1–2 years of hands-on experience managing Meta Ads and Google Ads.
• Experience managing monthly advertising spends of approximately ₹2–5 lakhs across accounts.
• Strong knowledge of Meta Ads Manager, including audiences, Advantage+, Pixel, and Conversions API.
• Working knowledge of Google Search Ads, Performance Max, Shopping, keyword research, and conversion tracking.
• Regular experience using AI tools such as ChatGPT, Claude, Midjourney, or similar platforms.
• Good Excel and Google Sheets skills, including pivot tables and basic formulas.
• Strong analytical and problem-solving abilities.
• Good written and verbal English communication skills.
• Confidence in communicating with clients and presenting campaign performance.

Preferred Skills

Experience with D2C or ecommerce brands, Shopify, WooCommerce, GA4, Meta Pixel, Conversion API, creative testing, ad copywriting, or performance marketing agencies will be an advantage.

A marketing degree or professional certification is not mandatory.

Who Can Apply?

This role is suitable for performance marketers who enjoy working directly with advertising platforms, analyzing campaign data, testing creatives, using AI tools, and communicating with clients.

Benefits & Growth

• Exposure to paid advertising accounts for premium D2C brands.
• Direct mentorship from an experienced Meta Ads professional.
• Opportunities for career progression into senior marketing roles.
• Exposure to strategy, creative testing, CRO, reporting, and client management.
• Fast-paced remote work environment with direct feedback.

How to Apply

Interested candidates can apply directly by clicking the “Apply Now” button below. The button will take you to the company’s application page, where you can submit your application.

Frequently Asked Questions

1. What is the salary for this position?

The salary range is ₹3–4 LPA.

2. Is this a remote job?

Yes. The position is a remote role available in India.

3. How much experience is required?

Candidates should have 1–2 years of hands-on experience in Meta Ads and Google Ads.

4. Is D2C experience mandatory?

D2C or ecommerce experience is preferred but is listed as a nice-to-have rather than a mandatory.

5. What advertising platforms will I work with?

The primary platforms are Meta Ads and Google Ads, including Search, Performance Max, and Shopping campaigns.

6. Is AI experience required?

Yes. The company expects candidates to actively use AI tools for tasks such as research, copywriting, reporting, and creative ideation.

7. Is this a permanent position?

Yes. This is a full-time, permanent position.